Site - Brahaus
The Brahaus
Brahaus Global Marketing Company is an innovative communication and design agency specializing in delivering creative and strategic solutions for brands looking to stand out in the global market. Focusing on Brand Experience and Advanced Web Technology, Brahaus combines expertise in design, assertive storytelling, and cutting-edge technology to deliver projects that create impact and measurable results.
The renaming of Clarke Agency to Brahaus Global Marketing Company marks the company’s international expansion, reinforcing a more modern and global identity. The website redesign was necessary to reflect this new phase, providing intuitive navigation and highlighting services such as UX/UI Design, Brand Experience, and advanced technology. This update solidified Brahaus as a global and innovative brand, ready to compete internationally and deliver high-impact solutions.
Identifying Unique Challenges
The previous Brahaus(Clarke Agency) website presented significant challenges that affected user experience and communication effectiveness. Responsiveness issues hindered navigation on mobile devices, while readability impacted information comprehension. Additionally, the lack of support for multiple languages limited its international reach. The absence of clear and concise information made it difficult for visitors to quickly understand the services offered, and the limited text usability hindered interaction and engagement with the content. These challenges highlighted the need for a complete redesign to create a more intuitive and professional experience.
Resolving Complex Problems
We used UX methodologies to address most of the issues found on the previous website, applying user-centered research and design practices. This included usability testing, user journey analysis, and creating wireframes focused on responsiveness and information clarity. Through these approaches, we enhanced navigability, readability, and content structure, delivering a more intuitive and accessible experience for all visitors.
Detailed Pages and Features
Home: a vibrant and dynamic introduction, featuring interactive elements that immediately capture attention.
About us: sharing the company’s history and what makes up Brahaus
Services: featuring internal pages showcasing all offered services.
Careers: a page for individuals interested in joining the Brahaus team.
Contact: directed towards direct communication with the company.
Conclusion
The new Brahaus website was developed with a focus on responsiveness, ensuring smooth navigation across all devices. With a clear and objective structure, the site makes information easily accessible and highlights our main services in a direct and user-friendly way. Enhanced usability allows users to quickly find what they need, from company details to contact options, providing an intuitive and engaging experience for all visitors.
