App - OncoFriends

An app developed by a safe community, aimed at sharing information, providing emotional support, and creating a space for connection for women diagnosed with breast cancer.

Context | Problem

The journey through breast cancer transcends the medical sphere, deeply affecting women’s lives. The diagnosis brings with it not only medical challenges but also emotional turmoil, often leading to isolation and fear. This places women at the center of a storm of uncertainties, where they face not only the disease but also a sense of helplessness within society.

Within this context, a strong desire arises for a support network—a space where women can genuinely connect and share their journeys of resilience. The yearning for empathy and mutual understanding leads to a search for shared experiences, allowing those who have faced breast cancer to reach out and support those currently going through or who will go through this challenging journey.

Amid this need for support, communication and routine organization become additional obstacles. The complexity of managing treatments, nutrition, and other aspects of the illness can create difficulties in daily life. What was once considered trivial becomes a series of challenges to be overcome.

Research - Meeting the users

We conducted an interview with women diagnosed with breast cancer to better understand the profile and needs of the future users of our app. This meeting was essential to delve into their experiences and challenges, uncovering both emotional and practical aspects they face throughout their journey. From these insights, we identified key points that will guide the next steps of the discovery process, ensuring the app meets their needs sensitively and effectively.

Personas

Through the research results, we were able to define two persona profiles for the platform. These personas help us better understand the needs and behaviors of the users, making our objectives clearer and more accurate. With these references, we can guide the app development more effectively, ensuring that each feature meets the real desires and challenges of the audience.

Site map

User Jorney

Building the user journey up to the app is essential for generating trust and engagement from the first interaction. By creating touchpoints on social media, informative pages, and explanatory content, we make it easier for users to understand the app’s benefits and offer support even before download. This strategy is crucial to ensure that users feel secure and see the app’s value, encouraging a more informed adoption and strengthening their connection with the platform.

The platform

The app’s screen design was completed with a sense of urgency due to the client’s needs, which limited some ideal validation and testing processes. However, each screen was carefully crafted with the user at the center of decision-making, prioritizing an intuitive and functional experience. Despite time constraints, we focused on user needs to ensure the interface is accessible, clear, and aligned with the project’s goals.

Conclusion

The project is in the development phase and awaiting new updates to move forward to the next stages. The team is focused on enhancing features and conducting tests to ensure a complete and satisfying user experience. As new implementations are made, the app will move closer to its final version.